The web is social. And it happens in real time – whether your brand is ready or not. We have a talented team of WOMMA-trained audience managers and award-winning content developers in over 100 countries to help brands navigate the ever-changing social ecosystem, listen to their audience, and participate in authentic and ongoing conversations. And, they do it in real time.
Insights, Planning & Eavesdropping
Social media is about having a conversation. And the best way to be a good conversationalist is by listening first. So we start with proprietary tools that help us do a little harmless eavesdropping. We find out where your customers hang out, what they’re saying, how they behave and what they want in a branded relationship. Then we analyse the conversations to provide actionable insights and strategic recommendations across channels and platforms while integrating bought, earned and owned media.
It’s easy to fall under the spell of the social media outlet of the moment and start slinging content out there. But we take a more thoughtful approach with our services. One that identifies what content you should be creating based on what your audience wants, what assets you can leverage from existing efforts across all media, how your content will be created and distributed, how you can engage your customers to propagate the content, where it will be published, and how it will be monitored and managed.
Developing Branded Content
Using market research, analytics and audience listening programs, our EMMY award-winning content producers manage the production and development of branded content in the form of videos, blog posts, tweets and more. Plus, our partnership with Hearst gives us access to archives of existing content and to content development resources in over 100 countries.
Our WOMMA-trained audience managers use audience insights to help your brand participate in authentic connected conversations on an ongoing basis. They can help you increase traffic, boost sales, drive higher average order values and create brand evangelists.
To succeed in social media marketing, brands need to be both publishers and participants. And they need partners who can create content that taps into people’s desires and then distribute that branded content to consumers when and where they want it. Real-time marketing strategies must be adaptive and informed by ongoing insights into consumer behaviour in order to optimise programs and capitalise on new opportunities.
Measuring the Results
Many agencies simply engage in social media conversations. But we also measure them. Using our proprietary The Brandtastic’s Dynamic Broad-base Marketing Platform, we track and measure our social media marketing strategies and their impact on a holistic mix of bought, earned and owned media to maximize ROI and continually improve our efforts.