Is your website mobile friendly?
If it’s not already, then now is the time to seriously get it done if you want be found in Google search results! Statistics show that mobile internet use is overtaking desktop use for many activities, and in keeping with this preference for mobile, Google is starting to“expand their use of mobile friendliness as a ranking signal”.
Many businesses may find they have a huge problem on their hands if figures are still anywhere near a survey conducted last year on small businesses and mobile marketing. This means that if you don’t want to be out-ranked by competitors with mobile-optimised websites, we advise that a review of your website is high on your priority list!
What does “mobile-friendly website” mean?
“Mobile friendly” means that your website delivers an optimum user experience, no matter what device a visitor may be viewing it from. If people who visit your site from a mobile device need to zoom in or pinch their screens in order to navigate, or if the exact same version of the site that displays for desktop computers shows up on a mobile device, then your site is not optimised for mobile use.
Check out the image below as an example. When we test our website for mobile-friendliness, it appears on a mobile screen ready for a visitor to use, without having to zoom or adjust anything. It has a special menu and also puts our content nicely into one column.
The point of making your website mobile-friendly is that you want to make it as easy as possible for visitors to use your website. It can be fiddly and frustrating if you’re trying to zoom in on a mobile screen in order to browse a website, meaning that mobile users may just choose to click away from your website if you haven’t made it easy for them. Considering all the work you’ve probably been doing to drive traffic, don’t lose it again due to technical issues!
The most-likely businesses to need a mobile-specific website are local businesses for whom people search for contact details. Notice how the top two buttons on the example shown are “call us” and “find us”? As a local business these are the features that you want to be prominent so that people do contact you or turn up at your store.
For everyone else, you are probably fine with simply having a mobile-responsive website. You really should refer to your analytics in order to make that decision though – if you find that a large proportion of your customers are on mobile and that they tend to use a certain set of functions, it may be worth your while having a mobile-specific site created too.