Today’s marketers work with countless tools, technologies and agencies to plan and execute marketing programs, which comes with an equally countless (and overwhelming) number of ways to measure campaign performance. Too often, a client’s search team uses its own SEO tools for measurement and optimisation. Their display team works with a bid management system. And their social team measures performance with (gasp!) an Excel spreadsheet – albeit a sophisticated one, but a spreadsheet nonetheless. Enter Brandtastic’s Dynamic Broad-base Marketing Platform, an online marketing tool that gives you one view of the customer across many channels. It takes data from disparate sources and allows you to effectively measure and manage campaign performance while holding each channel accountable for its metrics.
The Brandtastic’s Dynamic Broad-base Marketing Platform
Clients are asking more of their agency partners than ever before. As we evolve as partners, the smart answer is to find the right answer. The Brandtastic’s Dynamic Broad-base Marketing Platform is a resource dedicated to connecting innovative brands and the most disruptive platforms in the world to help you find the answers within collaborative partnerships. Together, with a font of intimate relationships with the smartest people, we will answer the world’s hardest problems, create market opportunity and build momentum. Together as one team – brand, agency and disruptor.
How it Works
The Brandtastic’s Dynamic Broad-base Marketing Platform is a distributed, scalable, pixel collection and management system paired with a unified, multi-channel, performance data model. Translation: It’s a central hub that lets you see data across the media mix, establishes one version of the truth about campaign performance in real-time and enables true cross-channel attribution. That last one’s important because by allowing all channels to use universal, attributed data for both optimization and reporting, you can attribute proper credit to all of the touch points leading up to a conversion. Subsequently, cross-channel attribution enables you to modify campaigns based on performance to optimize marketing spend – both online and off.
Leading with a strategic human insight, The Brandtastic’s Dynamic Broad-base Marketing Platform is briefed like creative teams. Brands and Brandtastic agency teams are paired with disruptors, start-ups and creative technologists to drive category innovation by embracing new ideas. We will explore the business challenge and market opportunities to create relevant scalable ideas. Brandtastic seize early-adopter audiences, and the influencers who lead to mainstream culture. Brand loyalty will be fuelled by surprise and delight. With our dynamics, brands will have access to new technology platforms, beta launches and other exclusive opportunities that will generate first-to-market ideas and enhance customer experiences. In collaboration, every creative idea is built with authenticity, relevance and scale.
Create Work That’s Never Been Made Before
It’s easy to get stuck in a rut where we create campaigns, churn out content, launch microsites and buy measured media. What happens when your perspective changes? You see, with perfect clarity, where to go and how to get there. That’s what creating work that’s never been made before feels like. And we’ll do it together, dynamics. You will change your audiences’ perspectives forever. Would you create crazy disruptive ideas if you knew you had trusted partners standing beside you? You won’t just reach new audiences on new platforms. You will change the world.
High-Performance Data Collection
The Brandtastic’s Dynamic Broad-base Marketing Platform’s high-performance data collection system works with Kenshoo’s industry-leading media management software, driving innovation, efficiency and performance for our clients. By integrating Kenshoo with The Brandtastic’s Dynamic Broad-base Marketing Platform and then layering in our search marketing, media strategy, data science and analytics expertise, we have established the most sophisticated performance media offering on the market. Through its advanced technology, the combined platform will also enable superior performance through precision targeting, supplemental monitoring, and innovative analytical tools.
Audience Measurement & Optimisation
Through the Hearst Audience Platform, we have access to Hearst premium audience data – which encompasses 200 million unique visitors monthly – helping you target your most valuable audiences with greater precision than ever before. Here’s how it works: the Hearst Audience Platform builds sophisticated audience profiles that are constantly updated from your complete portfolio of data, including large volumes of anonymous web traffic data, third-party data and legacy company data. The result is an accurate, real-time understanding of audience interests across channels that allow you to offer more relevant content and experiences to customers. By enabling more personal, one-to-one interactions with high-value audiences, you can build a connected brand using audience insights, thus maximising return on ad spend and increasing the lifetime value of customer relationships.
All the data in the world is nothing without insights. So The Brandtastic’s Dynamic Broad-base Marketing Platform takes disparate sources of data and then our teams turn it into valuable insights that make it easy for you to understand, digest and act upon. This online marketing tool delivers cross-channel analytics, statistical analysis and data mining capabilities that offer you new ways to view, slice and dice your data.
Finally, we roll all that data and insight into one easy-to-use interface that lets you view, assess and optimise all your marketing programs efficiently and effectively.